Rohitash Rao is an art director/illustrator/writer/animator director/painter and professor. He has worked as an art director at over 42 ad agencies around the country and created ads for Taco Bell, Energizer, Toyota, Staples, Little Caesar’s and PlayStation. He has directed commercials for Nike, Google, Volkswagen, VH-1, Fox Sports, Nickelodeon, Activision and Amnesty International. He has directed music videos for Poison, My Morning Jacket, Colbie Caillat, Sean Kingston, A Great Big World, Capital Cities and Daniel Johnston. He has won awards at Cannes, the One Show, the Clios, the Webby’s, Promax and D&AD. His short films have playedin over 40 film festivals around the world including Tribeca, Annecy and the New Director’s Showcase at Cannes. He has co-authored and illustrated 7 children’s books (4th grade) published by Harper Collins. “Herbert’s Wormhole” (book 1) was endoresed by J.K. Rowling. He co-created an animated TV pilot called “Rancho Cucamonga” (based on his childhood) for 20th Century Fox that was executive produced by Lorne Michaels and starred Mark Hamill. He has also co-created and directed animated short films for Comedy Central’s “Trip Tank.” He has had over20 solo shows and been part of over 25 group shows as a fine artist in New York, Los Angeles, San Francisco, Nashville and Austin. One of his on-going art installations is a fake record store called Rohit Records where he has made over 200 album covers for fake bands, and then he and his friends create real music for the fake bands along with music videos. (This is a perfect combination of all the things he loves in one show.) He is currently a Professor of Practice in the Texas Creative Advertising program at UT Austin and is represented by The Bear (commercial production company) as an animator/director.